Fort Lauderdale talks bourbon — but quietly, Primo Liquors has been building one of Florida's deepest rum walls: 500+ rums from 16 producing countries, from grocery-aisle staples to the bottles the tiki community hunts: high-ester Jamaicans, additive-free Barbados marks, AOC Martinique agricole, single-cask independent bottlings at cask strength, and true age statements that mean what they say.

The Cult Shelf

Hampden Estate  •  Foursquare  •  Rhum J.M  •  Appleton  •  El Dorado  •  Clairin  •  Holmes Cay  •  Planteray  •  All Agricole  •  Rare & Craft  •  The Full Wall

Country by Country — All On Our Shelves

• Jamaica — Hampden Estate, Appleton, Worthy Park, Rum-Bar, Wray & Nephew — pot still, high-ester, pure funk
• Barbados — Foursquare and the Exceptional Cask Series, Mount Gay, Planteray XO — additive-free balance
• Martinique & Guadeloupe — Rhum J.M, Clement, Neisson, Damoiseau — AOC rhum agricole from fresh cane juice
• Guyana — El Dorado Demerara — the last wooden stills on earth
• Haiti — Clairin village bottlings and Barbancourt — wild-fermented cane
• Guatemala — Ron Zacapa — the famous solera
• Venezuela — Diplomatico and Santa Teresa 1796
• Nicaragua — Flor de Caña — slow-aged, additive-free certified
• Dominican Republic — Brugal and Kirk & Sweeney
• Puerto Rico — Don Q and Ron del Barrilito
• Panama — Ron Abuelo
• Bermuda — Gosling's — the Dark 'n' Stormy house
• Mexico — Uruapan charanda and Paranubes Oaxacan cane
• Indonesia — Batavia arrack — the ancestor spirit
• South Africa — Mhoba — pure single estate cane
• United States — Privateer and the new American craft wave

Speak Tiki? So Do We

Pot still or column. Molasses or cane juice. High-ester, hogo, dunder pits and muck holes. Overproof and navy strength. Tropical aging versus continental. Solera versus true age. Additive-free, unfiltered, single cask, single estate. If those words mean something to you, our shelf was built for you — and if they don't yet, ask the floor and we'll pour you down the rabbit hole.

Rum FAQ

What is rhum agricole?

Rhum agricole is rum distilled from fresh-pressed sugarcane juice instead of molasses — grassy, vegetal and terroir-driven. The benchmark is AOC Martinique agricole (Rhum J.M, Clement, Neisson), and Primo stocks it alongside Haitian clairin and other cane-juice spirits.

What does additive-free rum mean?

No added sugar, no glycerol, no coloring beyond the barrel. Producers like Foursquare, Hampden Estate, Worthy Park and independent bottlers like Holmes Cay bottle rum the way whiskey drinkers expect — what the cask made, at a true age.

Where can I buy Hampden Estate or Foursquare in Fort Lauderdale?

Primo Liquors stocks Hampden Estate, Foursquare Exceptional Cask releases, Worthy Park, Appleton and the rest of the collector shelf across our six Broward County stores — our collection pages show live inventory.

What is high-ester or "hogo" rum?

Esters are the flavor compounds born in long wild fermentations — Jamaican distilleries like Hampden measure them proudly. High-ester rum is intensely fruity and funky; "hogo" is the tiki community’s word for that beautiful overripe intensity.

What is solera aging?

A cascade of barrels where younger rum continuously marries older stock — the style behind Ron Zacapa and Santa Teresa 1796. The number on a solera bottle is the oldest component, not the average, which is why true-age producers call theirs "true age" instead.

Do you ship rare rum?

We ship where the law allows, offer $6 local delivery across Broward County (free over $150), and hold bottles for same-day pickup at any of our six stores.

Family-owned and fighting for Broward's wallet for over 20 years — six stores, find yours. $6 local delivery, free over $150.